Dear “Health food” companies: We appreciate your attempts to replace cane sugar with other natural sweeteners like stevia or agave. However, they’re still sweeteners that may not be good for the body. May we ask you to practice making your products unsweetened all together and allowing each individual to add the sweetener of their choice if it must be added at all?
Ditto on artificial colors. Without a doubt your marketing focus groups are telling you that consumers expect a food to have a certain color. Please ignore those focus groups. We don’t need the dyes.
With much love,
The health-minded consumer
Christopher Vera 